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IMP
Vai Brasa
When “Vai Brasa!” appeared on Brazil’s national team jersey collar, it sparked outrage across social media. So we used the very same space to display something far more deserving of outrage: real data on violence against women in Brazil.
Created by Danilo Nagami,
Filipe Matiazi, Rodrigo Guimarães, Zé Luís Schmitz, Natalia Temer, Vick Franco, Diego Guerhardt, Juliana Esteves de Moraes
The message quickly gained momentum, with several Brazilian celebrities joining the movement and sharing the cause across their social channels, helping turn outrage into awareness.
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