Onde os
Grandes Sucessos
se Encontram
To promote SKY's sponsorship at Rock in Rio, one of the biggest music festivals in the world, we developed a digital campaign that celebrates the fusion of blockbuster movies with great successes in music and entertainment.
Created by Danilo Nagami,
Mauro Paz, Victor Keiti
& Filipe Matiazi
What would happen if the biggest hits from our programming went to Rock in Rio? This was the narrative constructed for our campaign. First, we showed our characters getting ready to go to the festival.
When our biggest hits arrived at Rock in Rio, they encountered great successes
in music and entertainment there.
Forgetting everything to enjoy the festival.
Our influencers invited the festival audience to visit our booth and learn about our services, and encouraged the audience at home to enjoy the festival and the programming through SKY.
