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Craque Boneco

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To launch the new DGO campaign (DirecTV's new streaming platform), which had the tagline "No Stress When Relaxing," we placed our brand and its "Mascot" in Brazil's most stressful and desperate moment: when Craque Neto (the most famous Brazilian Football TV host) gets angry and frustrated over a bad Corinthians game.

Created by Danilo Nagami, Vitor Albano, Allison Noronha, Julia Mussak, Victor Keiti & Filipe Matiazi

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"Straight talk, this ad is awesome, got it? This brand here, DGO, I don't know what this brand is, if it's a competitor of the brands I talk about here, but this ad was genius. Oh, it's from DirecTV. Damn, it turned into DGO."

Casimiro, brazilian biggest influencer

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